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Connected Commerce 2015: Trends and findings for Belgium

According to the 2015 DigitasLBi Connected Commerce study of retail trends the number of connected devices and social commerce is increasing on a global scale. The key for retailers is to personalize the shopping experience in order to boost their sales. The trends and findings for Belgium in terms of connected commerce show that we are running behind. Aren’t you curious on what?

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Home automation – hue lights from Philips

In December a DigitasLBi colleague bought her first series of Philips hue lights to use in her living room. Some lights vary in colour while others only give white light but can vary in intensity. At first she started using the hue lights as an additional lighting system, to create ambiance. It didn’t take much time before she came up with other, creative ways to use the lights.

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Brace yourselves: New Google Algorithm Update is coming

Do you have a mobile or responsive website? If not, you may find it harder to rank in Google’s mobile search results starting April 21.

One does not simply have a mobile-friendly website. But it has become undeniably essential. 80% of internet users have a smartphone, a strong percentage which is still growing. Many of these people frequently use their smartphone to search the internet and to visit websites. The Google Algorithm Update is about to implement mobile-friendliness as a ranking signal in just 5 days, so adjusting your website as soon as possible – if necessary – is a good idea.

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