E-wallets. Where to start… The number of technologies and apps is growing fast, from banks to retailers the iniatives are coming out of the woodwork. But how many of those creations will survive? And which ones will end up on top? The answers lie at a clouded summit.
Real-time marketing focusses on marketing related to events and occasions that happen on the moment of publishing. Therefor it’s even more important to have a good follow-up on all channels compared to that with traditional marketing. We strongly believe that RTM should be infused with strong community management.
Since long media agencies have a strong relationship with the advertisers. They arranged media deals to display the creative work from advertising agencies, and they were good at this. But media usage has changed drastically over the past few years and this has an impact on the media mix.
According to the 2015 DigitasLBi Connected Commerce study of retail trends the number of connected devices and social commerce is increasing on a global scale. The key for retailers is to personalize the shopping experience in order to boost their sales. The trends and findings for Belgium in terms of connected commerce show that we are running behind. Aren’t you curious on what?
Home automation: Two words that already speak for themself. It’s the automation of home activity such as HVAC (heating, ventilating, air conditioning) and control of lighting, aiming to improve comfort, convenience, energy efficiency and security. You may also know it as “domotics”. An introduction to the future of living starts here.
In December a DigitasLBi colleague bought her first series of Philips hue lights to use in her living room. Some lights vary in colour while others only give white light but can vary in intensity. At first she started using the hue lights as an additional lighting system, to create ambiance. It didn’t take much time before she came up with other, creative ways to use the lights.
Do you have a mobile or responsive website? If not, you may find it harder to rank in Google’s mobile search results starting April 21.
One does not simply have a mobile-friendly website. But it has become undeniably essential. 80% of internet users have a smartphone, a strong percentage which is still growing. Many of these people frequently use their smartphone to search the internet and to visit websites. The Google Algorithm Update is about to implement mobile-friendliness as a ranking signal in just 5 days, so adjusting your website as soon as possible – if necessary – is a good idea.