DigitasLBi Belgium http://www.unicorntales.be What's next? Fri, 06 Mar 2015 15:11:41 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 New Old Mediahttp://www.unicorntales.be/new-old-media/ http://www.unicorntales.be/new-old-media/#comments Fri, 06 Mar 2015 10:00:21 +0000 http://www.unicorntales.be/?p=355 Old media are struggling to stay afloat; consumers skip advertising on television, newspapers are mostly read online and magazines see their readers vanish.  Their businessmodel is largely based on an income from advertising, but since nobody is seeing these advertisements anymore, advertisers don’t want to pay the same as before. Media agencies are trying all kinds […]

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Esko – The Packaging Campaign “Total Recall”http://www.unicorntales.be/esko-the-packaging-campaign-total-recall/ http://www.unicorntales.be/esko-the-packaging-campaign-total-recall/#comments Wed, 25 Feb 2015 13:20:26 +0000 http://www.unicorntales.be/?p=280 “Total Recall” is an awareness campaign for ESKO based on a drastic EU regulation change (EU 1169/2011). DigitasLBi profiles ESKO as a relevant partner of Brand Owners and Retailers in the Food & Beverage Industries. We spread animated videos featuring 4 characters (Pale Al, Healthy Kate, Sweet Candy & Robert Camembert) speaking publicly about their recall. Solution: Emotional Stories DigitasLBi Belgium transformed the […]

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How To Use Snapchat Marketing For Your Brandhttp://www.unicorntales.be/how-use-snapchat-marketing-for-your-brand/ http://www.unicorntales.be/how-use-snapchat-marketing-for-your-brand/#comments Tue, 17 Feb 2015 13:52:47 +0000 http://www.unicorntales.be/?p=80 DigitasLBi has come up with some Snapchat-marketing ideas for some brands in different kinds of sectors. Snapchat, part of the generation Z culture   We all know Snapchat, the photo messaging application that has gained an enormous amount of popularity over the past few years. Today it’s one of the top social media channels. Snapchat […]

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The Next Disruptionhttp://www.unicorntales.be/next-disruption/ http://www.unicorntales.be/next-disruption/#comments Thu, 29 Jan 2015 13:33:53 +0000 http://www.unicorntales.be/?p=89 After the digital and social media revolution in marketing there is a new and upcoming revolution that may have a even bigger impact on the businessmodel of a lot of corporations. Contradictory to the social media revolution this could very well hurt the economical heart of the enterprise. Amazon already showcased a sneak peak of things […]

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DigitasLBi Belgium’s Benjamin Vangansewinkel wins Sitecore “MVP” Awardhttp://www.unicorntales.be/benjamin-vangansewinkel-mvp-award/ http://www.unicorntales.be/benjamin-vangansewinkel-mvp-award/#comments Wed, 28 Jan 2015 15:13:07 +0000 http://www.unicorntales.be/?p=212 Benjamin Vangansewinkel, senior .net developer and architect has been named a “Technology Most Valuable Professional (MVP)” by Sitecore, the global leader in customer experience management. Benjamin Vangansewinkel was one of only 141 people worldwide to be named a Sitecore technology MVP this year. There are more than 26,000 developers in Sitecore’s global network. Now in […]

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Ingenico Group unveils its new corporate platformhttp://www.unicorntales.be/ingenico-group-unveils-new-corporate-platform/ http://www.unicorntales.be/ingenico-group-unveils-new-corporate-platform/#comments Mon, 26 Jan 2015 16:03:07 +0000 http://www.unicorntales.be/?p=224 Ingenico Group has announced today the launch of its new international corporate website ingenico.com, thoroughly redefined in order to reflect the new brand identity and positioning. The redesign and replatforming has been tasked to DigitasLBi Brussels the new design and user experience and the technical architecture and development, based on Hippo CMS, as well as […]

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Showreel 2014http://www.unicorntales.be/showreel-2014/ http://www.unicorntales.be/showreel-2014/#comments Fri, 23 Jan 2015 16:43:48 +0000 http://www.unicorntales.be/?p=230 In 2014, we have been helping brands through their transformation journey in the digital era. From building and designing consistent digital platforms to loyalty, lead generation and CRM programs, from online media to digital digital strategy definition, from content strategy to 3D and video production, our creatives, strategists and technologists have been giving their best talent […]

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DigitasLBi on track with Thalyshttp://www.unicorntales.be/digitaslbi-track-thalys/ http://www.unicorntales.be/digitaslbi-track-thalys/#comments Fri, 16 Jan 2015 15:49:44 +0000 http://www.unicorntales.be/?p=221 Thalys has chosen DigitasLBi as Digital & CRM agency for the 3 years to come, after a thorough international selection process. DigitasLBI will be tasked a.o. with the redesign of the thalys.com platform, the digital and CRM strategy, creative and operational activation campaign management of their main digital channels, including their loyalty program ThalysTheCard, next […]

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National Lottery and DigitasLBi win Sitecore Experience Award 2014http://www.unicorntales.be/national-lottery-digitaslbi-win-sitecore-experience-award-2014/ http://www.unicorntales.be/national-lottery-digitaslbi-win-sitecore-experience-award-2014/#comments Fri, 12 Dec 2014 10:21:48 +0000 http://www.unicorntales.be/?p=234 Sitecore celebrated today best-in-class digital work in Benelux with their Experience Award 2014. Belgian National Lottery recent replatforming work operated by DigitasLBi Brussels was granted the prestigious “People’s choice” award, crowning the largely welcomed user-friendly and engaging www.nationale-loterij.be new Corporate Hub, which operates up to 1,5 million monthly visitors. The winners of the Sitecore Experience […]

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National Lottery launches their new corporate “Hub”http://www.unicorntales.be/national-lottery-launches-new-corporate-hub/ http://www.unicorntales.be/national-lottery-launches-new-corporate-hub/#comments Thu, 16 Oct 2014 12:11:31 +0000 http://www.unicorntales.be/?p=238 In our current times of connected communication, complex and richer every day, the Belgian National Lottery has decided to reposition their corporate site as their main Hub within their entire digital eco-system. This will allow their monthly million visitors to enjoy a refreshed, mobile and modern user experience, enhancing further content personalisation and enlightening their unique […]

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