DigitasLBi Belgium http://www.unicorntales.be What's next? Wed, 22 Apr 2015 06:27:36 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 The future of living: home automationhttp://www.unicorntales.be/home-automation/ http://www.unicorntales.be/home-automation/#comments Tue, 21 Apr 2015 10:09:22 +0000 http://www.unicorntales.be/?p=779 Home automation: Two words that already speak for themself. It’s the automation of home activity such as HVAC (heating, ventilating, air conditioning) and control of lighting, aiming to improve comfort, convenience, energy efficiency and security. You may also know it as “domotics”. An introduction to the future of living starts here. Home automation became more […]

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Brace yourselves: New Google Algorithm Update is cominghttp://www.unicorntales.be/google-algorithm-update-mobile-friendly/ http://www.unicorntales.be/google-algorithm-update-mobile-friendly/#comments Wed, 15 Apr 2015 16:10:22 +0000 http://www.unicorntales.be/?p=690 Do you have a mobile or responsive website? If not, you may find it harder to rank in Google’s mobile search results starting April 21. One does not simply have a mobile-friendly website. But it has become undeniably essential. 80% of internet users have a smartphone, a strong percentage which is still growing. Many of […]

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Ready to start a new challenge?http://www.unicorntales.be/ready-to-start-a-new-challenge/ http://www.unicorntales.be/ready-to-start-a-new-challenge/#comments Wed, 15 Apr 2015 12:39:19 +0000 http://www.unicorntales.be/?p=704 DigitasLBi is looking for an experienced Community and Creative Assets Production Manager to strengthen its community management team. Responsibilities Social Media Operations: Plan, coordinate and execute different social media actions between the marketing departments of our clients, international and local agencies. In this role, you will Suggest and create local content on social channels. Attend local […]

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Quantified Self: What?http://www.unicorntales.be/quantified-self-what/ http://www.unicorntales.be/quantified-self-what/#comments Mon, 13 Apr 2015 08:54:44 +0000 http://www.unicorntales.be/?p=345 Quantified Self is a movement which is occupied with the phenomenon that people more and more incorporate technology in their daily lives. The purpose of Quantified Self is to collect information about yourself and to learn from that (self-knowledge through self-tracking). The inputs can be numerous. You can track the food you consume, the quality […]

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What about parallax scrolling?http://www.unicorntales.be/what-about-parallax-scrolling/ http://www.unicorntales.be/what-about-parallax-scrolling/#comments Thu, 02 Apr 2015 13:26:48 +0000 http://www.unicorntales.be/?p=584 There was a time parallax scrolling was very popular, until it got off the radar somehow. Yet this technique of web design is attractive, creative and impressive for most. Non-believers claim the cons outweigh the pros. But by keeping the approach and design simple, parallax websites could still have a bright future ahead of themselves. The concept of parallax […]

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Instagram Layout, the new editing App for Content Managershttp://www.unicorntales.be/instagram-layout-the-new-editing-app-for-content-managers/ http://www.unicorntales.be/instagram-layout-the-new-editing-app-for-content-managers/#comments Tue, 31 Mar 2015 04:00:06 +0000 http://www.unicorntales.be/?p=594 Instagram has just launched “Layout”, a new picture editing application that is about to open up creativity and storytelling capabilities for content editors and community managers. Existing complimentary applications like Photogrid, Instaframe or Pic Stitch have largely been used by content editors to provide their Instagram’s followers with edited pictures and collages. Instagram team has […]

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Twitter’s Periscope – a.k.a. the Meerkat killer – is herehttp://www.unicorntales.be/twitters-periscope-a-k-a-the-meerkat-killer-is-here/ http://www.unicorntales.be/twitters-periscope-a-k-a-the-meerkat-killer-is-here/#comments Thu, 26 Mar 2015 13:59:36 +0000 http://www.unicorntales.be/?p=539 Another day, another new live video streaming app to play with, to discover, to hate or to love. Today Twitter’s Periscope launched and it looks pretty slick at first sight. But is it a true Meerkat killer? Why Periscope? Meerkat definitely has some catching up to do. The app still looks like it was built in a […]

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Update: Meerkat + Privacy = ?http://www.unicorntales.be/update-meerkat-privacy/ http://www.unicorntales.be/update-meerkat-privacy/#comments Wed, 25 Mar 2015 16:05:08 +0000 http://www.unicorntales.be/?p=521 It was bound to happen. Questions about privacy issues are being raised as Meerkat’s popularity increases. The app quickly became the talk of the town. Brands, celebrities and registered users got excited. But in the excitement they forgot what impact a live video stream can have on themselves and those around them. So what about privacy Not […]

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Meerkat-inghttp://www.unicorntales.be/meerkat-ing/ http://www.unicorntales.be/meerkat-ing/#comments Tue, 24 Mar 2015 10:21:51 +0000 http://www.unicorntales.be/?p=463 You have probably heard of Meerkat by now. I you haven’t you should keep up! Basically what the app does is set up a live video stream that all of your Twitter followers can watch. Meerkat isn’t the only video content app out there, but its simplicity made it extremely attractive and popular over the last few […]

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New Old Mediahttp://www.unicorntales.be/new-old-media/ http://www.unicorntales.be/new-old-media/#comments Fri, 06 Mar 2015 10:00:21 +0000 http://www.unicorntales.be/?p=355 Old media are struggling to stay afloat; consumers skip advertising on television, newspapers are mostly read online and magazines see their readers vanish.  Their businessmodel is largely based on an income from advertising, but since nobody is seeing these advertisements anymore, advertisers don’t want to pay the same as before. Media agencies are trying all kinds […]

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