DigitasLBi Belgium http://www.unicorntales.be What's next? Fri, 28 Aug 2015 14:39:49 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 Agile Marketinghttp://www.unicorntales.be/agile-marketing/ http://www.unicorntales.be/agile-marketing/#comments Fri, 28 Aug 2015 14:38:47 +0000 http://www.unicorntales.be/?p=918 Agile marketing is the approach in which you adapt your marketing to the ever changing customer and the respons from this customer to your marketing activities. Short-term marketing Since a lot of marketing plans and strategic roadmaps are designed a year (or even more) in advance, it’s hard to respond to consumer behaviours.  Budget are […]

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The shady future of Twitterhttp://www.unicorntales.be/the-shady-future-of-twitter/ http://www.unicorntales.be/the-shady-future-of-twitter/#comments Tue, 14 Jul 2015 13:07:43 +0000 http://www.unicorntales.be/?p=960 In a lot of countries Twitter has become mainstream and is mature.  But we see a lot of fanboys dropping out.  Twitter is being abandoned by the traditional supporters.  Does Twitter have a future as a social channel?  And what direction should they take to survive? The past In the beginning Twitter was a platform […]

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The end of e-mail as we know it.http://www.unicorntales.be/the-end-of-e-mail-as-we-know-it/ http://www.unicorntales.be/the-end-of-e-mail-as-we-know-it/#comments Wed, 01 Jul 2015 12:31:13 +0000 http://www.unicorntales.be/?p=946 If you’re reading this, you are probably the last generation to use e-mail as we know it.  The generation to come hardly uses e-mail and will probably opt for other methods and technologies. E-mail has long been the preferred communication platform in business and working environments.  Since the early days of the internet, we have […]

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The car industry : What’s Next ?http://www.unicorntales.be/the-car-industry-whats-next/ http://www.unicorntales.be/the-car-industry-whats-next/#comments Tue, 23 Jun 2015 13:19:03 +0000 http://www.unicorntales.be/?p=933 The transport industry is on the verge of a new era.  After ages of practically no major revolutions, it seems that tomorrow might look a lot different. Electric cars Although they were not the first to announce an electric car, Tesla was the first to make electric cars sexy and cool.  Whereas the electric car […]

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Scientists vs poets: Creativity in the age of datahttp://www.unicorntales.be/scientists-vs-poets/ http://www.unicorntales.be/scientists-vs-poets/#comments Fri, 19 Jun 2015 14:10:06 +0000 http://www.unicorntales.be/?p=923 DigitasLBi’s International Chief Creative Officer Chris Clarke will be talking about the role of data in the creative process in Cannes next week. Stuart Aitken outlines what to expect from the session. Data. Everyone’s been banging on about it for years. But what’s it all for? If it can’t help us to predict a General […]

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Real-time marketing – a new creative processhttp://www.unicorntales.be/real-time-marketing-a-new-creative-process/ http://www.unicorntales.be/real-time-marketing-a-new-creative-process/#comments Tue, 26 May 2015 06:11:37 +0000 http://www.unicorntales.be/?p=735 Real-time marketing demands for a new creative process.  Since the success of an interaction on trends is based on speed, the creative process has to be streamlined to the minute. An agile team The real-time marketing team has to be small, multi-talented and agile.  The smaller the team, the more agile it is.  Though they […]

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SHOWCASE – Hit the nail on the head at GAMMAhttp://www.unicorntales.be/showcase-hit-the-nail-on-the-head-at-gamma/ http://www.unicorntales.be/showcase-hit-the-nail-on-the-head-at-gamma/#comments Thu, 21 May 2015 14:19:50 +0000 http://www.unicorntales.be/?p=549 DigitasLBi Belgium was asked to develop a digital activation campaign for GAMMA, leading DIY Benelux retailer. As a result we developed the platform « Nageltje Klop/Le jeu du clou » that extends the brand experience to GAMMA’s customers. When customers participated in the digital version of the classic “fancy fair” game they had the chance to […]

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E-wallets : A crowded playing fieldhttp://www.unicorntales.be/e-wallets-a-crowded-playfield/ http://www.unicorntales.be/e-wallets-a-crowded-playfield/#comments Wed, 20 May 2015 14:35:52 +0000 http://www.unicorntales.be/?p=878 E-wallets. Where to start… The number of technologies and apps is growing fast, from banks to retailers the iniatives are coming out of the woodwork. But how many of those creations will survive? And which ones will end up on top? The answers lie at a clouded summit. The probably three/four “most-known technologies” are Apple Pay, Samsung Pay, Google Wallet and […]

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Real-time marketing – Event coveragehttp://www.unicorntales.be/real-time-marketing-event-coverage/ http://www.unicorntales.be/real-time-marketing-event-coverage/#comments Tue, 19 May 2015 09:21:45 +0000 http://www.unicorntales.be/?p=740 Events make a great case for real-time marketing or live blogging.  Most of the time some there are plenty of events or topics to talk about leading to the actual event and also after the event there are a lot of stories to cover. Storytelling Events are the perfect setting to do tell stories about. […]

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Real-time marketing – Not without community managementhttp://www.unicorntales.be/real-time-marketing-not-without-community-management/ http://www.unicorntales.be/real-time-marketing-not-without-community-management/#comments Tue, 05 May 2015 13:37:00 +0000 http://www.unicorntales.be/?p=745 Real-time marketing focusses on marketing related to events and occasions that happen on the moment of publishing.  Therefor it’s even more important to have a good follow-up on all channels compared to that with traditional marketing.  We strongly believe that RTM should be infused with strong community management. Storytelling As stated in “Real-time marketing – […]

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