DigitasLBi Belgium http://www.unicorntales.be What's next? Thu, 26 Mar 2015 14:07:44 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Twitter’s Periscope – a.k.a. the Meerkat killer – is herehttp://www.unicorntales.be/twitters-periscope-a-k-a-the-meerkat-killer-is-here/ http://www.unicorntales.be/twitters-periscope-a-k-a-the-meerkat-killer-is-here/#comments Thu, 26 Mar 2015 13:59:36 +0000 http://www.unicorntales.be/?p=539 Another day, another new live video streaming app to play with, to discover, to hate or to love. Today Twitter’s Periscope launched and it looks pretty slick at first sight. But is it a true Meerkat killer? Why Periscope? Meerkat definitely has some catching up to do. The app still looks like it was built in a […]

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Update: Meerkat + Privacy = ?http://www.unicorntales.be/update-meerkat-privacy/ http://www.unicorntales.be/update-meerkat-privacy/#comments Wed, 25 Mar 2015 16:05:08 +0000 http://www.unicorntales.be/?p=521 It was bound to happen. Questions about privacy issues are being raised as Meerkat’s popularity increases. The app quickly became the talk of the town. Brands, celebrities and registered users got excited. But in the excitement they forgot what impact a live video stream can have on themselves and those around them. So what about privacy Not […]

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Meerkat-inghttp://www.unicorntales.be/meerkat-ing/ http://www.unicorntales.be/meerkat-ing/#comments Tue, 24 Mar 2015 10:21:51 +0000 http://www.unicorntales.be/?p=463 You have probably heard of Meerkat by now. I you haven’t you should keep up! Basically what the app does is set up a live video stream that all of your Twitter followers can watch. Meerkat isn’t the only video content app out there, but its simplicity made it extremely attractive and popular over the last few […]

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New Old Mediahttp://www.unicorntales.be/new-old-media/ http://www.unicorntales.be/new-old-media/#comments Fri, 06 Mar 2015 10:00:21 +0000 http://www.unicorntales.be/?p=355 Old media are struggling to stay afloat; consumers skip advertising on television, newspapers are mostly read online and magazines see their readers vanish.  Their businessmodel is largely based on an income from advertising, but since nobody is seeing these advertisements anymore, advertisers don’t want to pay the same as before. Media agencies are trying all kinds […]

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Esko – The Packaging Campaign “Total Recall”http://www.unicorntales.be/esko-the-packaging-campaign-total-recall/ http://www.unicorntales.be/esko-the-packaging-campaign-total-recall/#comments Wed, 25 Feb 2015 13:20:26 +0000 http://www.unicorntales.be/?p=280 “Total Recall” is an awareness campaign for ESKO based on a drastic EU regulation change (EU 1169/2011). DigitasLBi profiles ESKO as a relevant partner of Brand Owners and Retailers in the Food & Beverage Industries. We spread animated videos featuring 4 characters (Pale Al, Healthy Kate, Sweet Candy & Robert Camembert) speaking publicly about their recall. Solution: Emotional Stories DigitasLBi Belgium transformed the […]

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How To Use Snapchat Marketing For Your Brandhttp://www.unicorntales.be/how-use-snapchat-marketing-for-your-brand/ http://www.unicorntales.be/how-use-snapchat-marketing-for-your-brand/#comments Tue, 17 Feb 2015 13:52:47 +0000 http://www.unicorntales.be/?p=80 DigitasLBi has come up with some Snapchat-marketing ideas for some brands in different kinds of sectors. Snapchat, part of the generation Z culture   We all know Snapchat, the photo messaging application that has gained an enormous amount of popularity over the past few years. Today it’s one of the top social media channels. Snapchat […]

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The Next Disruptionhttp://www.unicorntales.be/next-disruption/ http://www.unicorntales.be/next-disruption/#comments Thu, 29 Jan 2015 13:33:53 +0000 http://www.unicorntales.be/?p=89 After the digital and social media revolution in marketing there is a new and upcoming revolution that may have a even bigger impact on the businessmodel of a lot of corporations. Contradictory to the social media revolution this could very well hurt the economical heart of the enterprise. Amazon already showcased a sneak peak of things […]

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DigitasLBi Belgium’s Benjamin Vangansewinkel wins Sitecore “MVP” Awardhttp://www.unicorntales.be/benjamin-vangansewinkel-mvp-award/ http://www.unicorntales.be/benjamin-vangansewinkel-mvp-award/#comments Wed, 28 Jan 2015 15:13:07 +0000 http://www.unicorntales.be/?p=212 Benjamin Vangansewinkel, senior .net developer and architect has been named a “Technology Most Valuable Professional (MVP)” by Sitecore, the global leader in customer experience management. Benjamin Vangansewinkel was one of only 141 people worldwide to be named a Sitecore technology MVP this year. There are more than 26,000 developers in Sitecore’s global network. Now in […]

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Ingenico Group unveils its new corporate platformhttp://www.unicorntales.be/ingenico-group-unveils-new-corporate-platform/ http://www.unicorntales.be/ingenico-group-unveils-new-corporate-platform/#comments Mon, 26 Jan 2015 16:03:07 +0000 http://www.unicorntales.be/?p=224 Ingenico Group has announced today the launch of its new international corporate website ingenico.com, thoroughly redefined in order to reflect the new brand identity and positioning. The redesign and replatforming has been tasked to DigitasLBi Brussels the new design and user experience and the technical architecture and development, based on Hippo CMS, as well as […]

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Showreel 2014http://www.unicorntales.be/showreel-2014/ http://www.unicorntales.be/showreel-2014/#comments Fri, 23 Jan 2015 16:43:48 +0000 http://www.unicorntales.be/?p=230 In 2014, we have been helping brands through their transformation journey in the digital era. From building and designing consistent digital platforms to loyalty, lead generation and CRM programs, from online media to digital digital strategy definition, from content strategy to 3D and video production, our creatives, strategists and technologists have been giving their best talent […]

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