When it comes to talk about the “Internet of Things” and their impact on our lives, it appears to many people – except the techno-freak-geek community – as a futuristic nightmare mix between “Minority Report” and “Matrix” : a world of permanent control from machines upon our brains, bodies and lives.
In December a DigitasLBi colleague bought her first series of Philips hue lights to use in her living room. Some lights vary in colour while others only give white light but can vary in intensity. At first she started using the hue lights as an additional lighting system, to create ambiance. It didn’t take much time before she came up with other, creative ways to use the lights.
Do you have a mobile or responsive website? If not, you may find it harder to rank in Google’s mobile search results starting April 21.
One does not simply have a mobile-friendly website. But it has become undeniably essential. 80% of internet users have a smartphone, a strong percentage which is still growing. Many of these people frequently use their smartphone to search the internet and to visit websites. The Google Algorithm Update is about to implement mobile-friendliness as a ranking signal in just 5 days, so adjusting your website as soon as possible – if necessary – is a good idea.
Old media are struggling to stay afloat; consumers skip advertising on television, newspapers are mostly read online and magazines see their readers vanish. Their businessmodel is largely based on an income from advertising, but since nobody is seeing these advertisements anymore, advertisers don’t want to pay the same as before. (more…)