How mobile technology, data, new social media, consumer behaviours have changed brands communication. For ever.
Real-time marketing focusses on marketing related to events and occasions that happen on the moment of publishing. Therefor it’s even more important to have a good follow-up on all channels compared to that with traditional marketing. We strongly believe that RTM should be infused with strong community management.
According to the 2015 DigitasLBi Connected Commerce study of retail trends the number of connected devices and social commerce is increasing on a global scale. The key for retailers is to personalize the shopping experience in order to boost their sales. The trends and findings for Belgium in terms of connected commerce show that we are running behind. Aren’t you curious on what?