DigitasLBi’s International Chief Creative Officer Chris Clarke will be talking about the role of data in the creative process in Cannes next week. Stuart Aitken outlines what to expect from the session.
Old media are struggling to stay afloat; consumers skip advertising on television, newspapers are mostly read online and magazines see their readers vanish. Their businessmodel is largely based on an income from advertising, but since nobody is seeing these advertisements anymore, advertisers don’t want to pay the same as before. (more…)
Sitecore celebrated today best-in-class digital work in Benelux with their Experience Award 2014.
Belgian National Lottery recent replatforming work operated by DigitasLBi Brussels was granted the prestigious “People’s choice” award, crowning the largely welcomed user-friendly and engaging www.nationale-loterij.be new Corporate Hub, which operates up to 1,5 million monthly visitors. (more…)
DigitasLBi Belgium, the marketing and technology agency that helps transform businesses for the digital age, is pleased to announce the arrival of Hans van Gent, who joins the agency as Account Manager.
Hans van Gent comes to DigitasLBi with an impressive record in digital innovation, project management and customer guidance, both on a strategic and operational level.
Prior to this assignment within the Belgian branch of DigitasLBi, he was Head of Digital at Ogilvy Brussels and has also worked for Emakina NL.
He has been working for clients such as Unilever, Nestlé, Amnesty International, European Parliament, … and is an active mentor on digital innovation, social and advertising and running lean principles within an organization for different (startup) initiatives in Europe.
Hans van Gent: “Joining DigitasLBi seems like a natural fit for a digital native as myself. From within DigitasLBi they are trying to push the digital boundaries of companies, significantly improving their chance of success at the digital age, which is something no company can escape from at this day and age anymore.”
José Fernandez, Managing Director DigitasLBi Belgium: “The arrival of Hans in our Client Service Team leaded by Renaud De Lombaert is a sign of the renewed attractiveness of our agency for people willing really to differentiate from the crowd in their digital careers: we offer a unique environment of talent, innovation and expertise that combines with clients that have set digital at the core of their businesses. That’s why we help them building What’s Next with the best people on the market.”
The agency DigitasLBi announces several important recruits for her different departments.
Jean-Philippe Desager (ex-Euro RSCG/Havas), leaves the agency MostWanted to join as Senior Account and Business Development Manager the Client Service Team managed by Renaud de Lombaert, who started this summer. Jean-Philippe has built a solid experience in the digital world since 2004.
Kristof Drossaert also joins the agency as Digital Strategist. He has acquired his digital expertise mostly with Nivario, These Days, Duval Guillaume and VVL BBDO and is also Lecturer Social Strategy with the Karel De Grote-Hogeschool Antwerp.
With regards to the Technology department, Thomas Delplace wil rejoin his former team as Senior .net Architect after a short break at Emakina … Also Jeremy Vangrinsven comes back as .net Developer.
José Fernandez, Managing Director DigitasLBi Belgium: «We continue the transformation and bringing the agency to a higher level. We therefore adjust our teams to the needs of the market, with an accent on expertise and excellence and building long term relationships with our customers. I’m therefore very happy to welcome these talents to our agency and to be able to build together with them the future of DigitasLBi.»
José Fernandez takes over the lead of the company from Antony Slabinck who resigned as CEO from LBi Belgium for personal reasons. With over 20 years experience in the digital market, Antony Slabinck has been active at LBi since 2007 where he has been driven succesfully the merge between LBi Belgium and Winsome as Client Service Director, before taking up the company’s leadership in 2011.
DigitasLBi reveals new Western Europe agency leadership following the global merger of Digitas and LBi announced in February 2013.
Mathieu Morgensztern, CEO of Digitas France, will now expand his responsibilities in the newly created role of CEO Europe West, spanning DigitasLBi agencies in France, Belgium, Holland, Italy and Spain.
Newly created role will drive LBi’s global blend of creativity and technology.
New York, 28th January 2013: Global marketing and technology agency LBi has appointed Paolo Yuvienco as its Global Chief Technology Officer, with responsibility for developing and leading a unified technology strategy in key international territories.