Real-time marketing demands for a new creative process. Since the success of an interaction on trends is based on speed, the creative process has to be streamlined to the minute. (more…)
DigitasLBi Belgium was asked to develop a digital activation campaign for GAMMA, leading DIY Benelux retailer. As a result we developed the platform « Nageltje Klop/Le jeu du clou » that extends the brand experience to GAMMA’s customers. When customers participated in the digital version of the classic “fancy fair” game they had the chance to be rewarded with in-store discount offers as they made progress throughout the game.
Since long media agencies have a strong relationship with the advertisers. They arranged media deals to display the creative work from advertising agencies, and they were good at this. But media usage has changed drastically over the past few years and this has an impact on the media mix.
Old media are struggling to stay afloat; consumers skip advertising on television, newspapers are mostly read online and magazines see their readers vanish. Their businessmodel is largely based on an income from advertising, but since nobody is seeing these advertisements anymore, advertisers don’t want to pay the same as before. (more…)
In 2014, we have been helping brands through their transformation journey in the digital era.
From building and designing consistent digital platforms to loyalty, lead generation and CRM programs, from online media to digital digital strategy definition, from content strategy to 3D and video production, our creatives, strategists and technologists have been giving their best talent to service our clients.
Here is a snapshot of our work !
Sitecore celebrated today best-in-class digital work in Benelux with their Experience Award 2014.
Belgian National Lottery recent replatforming work operated by DigitasLBi Brussels was granted the prestigious “People’s choice” award, crowning the largely welcomed user-friendly and engaging www.nationale-loterij.be new Corporate Hub, which operates up to 1,5 million monthly visitors. (more…)