DigitasLBi’s International Chief Creative Officer Chris Clarke will be talking about the role of data in the creative process in Cannes next week. Stuart Aitken outlines what to expect from the session.
Real-time marketing focusses on marketing related to events and occasions that happen on the moment of publishing. Therefor it’s even more important to have a good follow-up on all channels compared to that with traditional marketing. We strongly believe that RTM should be infused with strong community management.