How mobile technology, data, new social media, consumer behaviours have changed brands communication. For ever.
At this time of the year, we are acquainted with trend-watchers posts trying to get a glimpse into the crystal ball, helping our advertising industry to spot the main trends and topics to follow in the next 12 months.
At DigitasLBi, we have been watching the future of Digital, and tweaking it in order to help stakeholders and decision-makers to move on and define now What’s Next.
Real-time marketing focusses on marketing related to events and occasions that happen on the moment of publishing. Therefor it’s even more important to have a good follow-up on all channels compared to that with traditional marketing. We strongly believe that RTM should be infused with strong community management.
Since long media agencies have a strong relationship with the advertisers. They arranged media deals to display the creative work from advertising agencies, and they were good at this. But media usage has changed drastically over the past few years and this has an impact on the media mix.