Agile marketing is the approach in which you adapt your marketing to the ever changing customer and the respons from this customer to your marketing activities.
Real-time marketing focusses on marketing related to events and occasions that happen on the moment of publishing. Therefor it’s even more important to have a good follow-up on all channels compared to that with traditional marketing. We strongly believe that RTM should be infused with strong community management.
Since long media agencies have a strong relationship with the advertisers. They arranged media deals to display the creative work from advertising agencies, and they were good at this. But media usage has changed drastically over the past few years and this has an impact on the media mix.
Old media are struggling to stay afloat; consumers skip advertising on television, newspapers are mostly read online and magazines see their readers vanish. Their businessmodel is largely based on an income from advertising, but since nobody is seeing these advertisements anymore, advertisers don’t want to pay the same as before. (more…)