When it comes to talk about the “Internet of Things” and their impact on our lives, it appears to many people – except the techno-freak-geek community – as a futuristic nightmare mix between “Minority Report” and “Matrix” : a world of permanent control from machines upon our brains, bodies and lives.
At this time of the year, we are acquainted with trend-watchers posts trying to get a glimpse into the crystal ball, helping our advertising industry to spot the main trends and topics to follow in the next 12 months.
At DigitasLBi, we have been watching the future of Digital, and tweaking it in order to help stakeholders and decision-makers to move on and define now What’s Next.
DigitasLBi Belgium was asked to develop a digital activation campaign for GAMMA, leading DIY Benelux retailer. As a result we developed the platform « Nageltje Klop/Le jeu du clou » that extends the brand experience to GAMMA’s customers. When customers participated in the digital version of the classic “fancy fair” game they had the chance to be rewarded with in-store discount offers as they made progress throughout the game.