If you’re reading this, you are probably the last generation to use e-mail as we know it. The generation to come hardly uses e-mail and will probably opt for other methods and technologies.
DigitasLBi Belgium was asked to develop a digital activation campaign for GAMMA, leading DIY Benelux retailer. As a result we developed the platform « Nageltje Klop/Le jeu du clou » that extends the brand experience to GAMMA’s customers. When customers participated in the digital version of the classic “fancy fair” game they had the chance to be rewarded with in-store discount offers as they made progress throughout the game.
Real-time marketing focusses on marketing related to events and occasions that happen on the moment of publishing. Therefor it’s even more important to have a good follow-up on all channels compared to that with traditional marketing. We strongly believe that RTM should be infused with strong community management.
Since long media agencies have a strong relationship with the advertisers. They arranged media deals to display the creative work from advertising agencies, and they were good at this. But media usage has changed drastically over the past few years and this has an impact on the media mix.