Trendwatching : looking at the future

Digital Marketeers : 5 Trends to watch in 2016

At this time of the year, we are acquainted with trend-watchers posts trying to get a glimpse into the crystal ball, helping our advertising industry to spot the main trends and topics to follow in the next 12 months.

At DigitasLBi, we have been watching the future of Digital, and tweaking it in order to help stakeholders and decision-makers to move on and define now What’s Next.

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GAMMA WP banner

SHOWCASE – Hit the nail on the head at GAMMA

DigitasLBi Belgium was asked to develop a digital activation campaign for GAMMA, leading DIY Benelux retailer. As a result we developed the platform « Nageltje Klop/Le jeu du clou » that extends the brand experience to GAMMA’s customers. When customers participated in the digital version of the classic “fancy fair” game they had the chance to be rewarded with in-store discount offers as they made progress throughout the game.

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