Another day, another new live video streaming app to play with, to discover, to hate or to love. Today Twitter’s Periscope launched and it looks pretty slick at first sight. But is it a true Meerkat killer?
It was bound to happen. Questions about privacy issues are being raised as Meerkat’s popularity increases. The app quickly became the talk of the town. Brands, celebrities and registered users got excited. But in the excitement they forgot what impact a live video stream can have on themselves and those around them.
You have probably heard of Meerkat by now. I you haven’t you should keep up! Basically what the app does is set up a live video stream that all of your Twitter followers can watch. Meerkat isn’t the only video content app out there, but its simplicity made it extremely attractive and popular over the last few days. The great opportunities for marketeers to connect and engage with their customers and prospects via live video content are just around the corner.
Old media are struggling to stay afloat; consumers skip advertising on television, newspapers are mostly read online and magazines see their readers vanish. Their businessmodel is largely based on an income from advertising, but since nobody is seeing these advertisements anymore, advertisers don’t want to pay the same as before. (more…)
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