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Connected Commerce 2015: Trends and findings for Belgium

According to the 2015 DigitasLBi Connected Commerce study of retail trends the number of connected devices and social commerce is increasing on a global scale. The key for retailers is to personalize the shopping experience in order to boost their sales. The trends and findings for Belgium in terms of connected commerce show that we are running behind. Aren’t you curious on what?

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Brace yourselves: New Google Algorithm Update is coming

Do you have a mobile or responsive website? If not, you may find it harder to rank in Google’s mobile search results starting April 21.

One does not simply have a mobile-friendly website. But it has become undeniably essential. 80% of internet users have a smartphone, a strong percentage which is still growing. Many of these people frequently use their smartphone to search the internet and to visit websites. The Google Algorithm Update is about to implement mobile-friendliness as a ranking signal in just 5 days, so adjusting your website as soon as possible – if necessary – is a good idea.

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Quantified Self: What?

Quantified Self is a movement which is occupied with the phenomenon that people more and more incorporate technology in their daily lives. The purpose of Quantified Self is to collect information about yourself and to learn from that (self-knowledge through self-tracking). The inputs can be numerous. You can track the food you consume, the quality of surrounding air, your blood oxygen levels, your performance, your mood and even your brain waves. Almost everything we do generates data. Is this a new idea? No, absolutely not. We have been tracking our bodies and activities since the seventies, but the difference between then and now is technology. The data can be collected manually, but nowadays technology allows us to collect the information automatically in a very fast way.

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Meerkat-ing

You have probably heard of Meerkat by now. I you haven’t you should keep up! Basically what the app does is set up a live video stream that all of your Twitter followers can watch. Meerkat isn’t the only video content app out there, but its simplicity made it extremely attractive and popular over the last few days. The great opportunities for marketeers to connect and engage with their customers and prospects via live video content are just around the corner.

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