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SHOWCASE – Hit the nail on the head at GAMMA

DigitasLBi Belgium was asked to develop a digital activation campaign for GAMMA, leading DIY Benelux retailer. As a result we developed the platform « Nageltje Klop/Le jeu du clou » that extends the brand experience to GAMMA’s customers. When customers participated in the digital version of the classic “fancy fair” game they had the chance to be rewarded with in-store discount offers as they made progress throughout the game.

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Connected Commerce 2015: Trends and findings for Belgium

According to the 2015 DigitasLBi Connected Commerce study of retail trends the number of connected devices and social commerce is increasing on a global scale. The key for retailers is to personalize the shopping experience in order to boost their sales. The trends and findings for Belgium in terms of connected commerce show that we are running behind. Aren’t you curious on what?

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Brace yourselves: New Google Algorithm Update is coming

Do you have a mobile or responsive website? If not, you may find it harder to rank in Google’s mobile search results starting April 21.

One does not simply have a mobile-friendly website. But it has become undeniably essential. 80% of internet users have a smartphone, a strong percentage which is still growing. Many of these people frequently use their smartphone to search the internet and to visit websites. The Google Algorithm Update is about to implement mobile-friendliness as a ranking signal in just 5 days, so adjusting your website as soon as possible – if necessary – is a good idea.

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